About UpForm

We help Denmark stand taller – literally

UpForm was founded on one simple belief: that good posture is not a luxury problem. It is the cornerstone of a life with less pain, more energy, and greater self-confidence. Our products are designed to fit into your everyday life – not disrupt it.

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Purpose above all

All our decisions – from design to material selection – are made with one question in mind: does this help the customer lead a better everyday life?

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Simple and well-thought-out

We believe the best technology is the kind you don't think about. Smart Formstøtter are designed to work in the background while you live your life.

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Honesty and transparency

We tell it like it is. Our products are not a cure-all, but they are a genuine attempt to make a real difference in everyday life.

Our Story

From frustration to solution

UpForm started as a personal frustration. The founder spent hours in front of the screen and experienced the consequences daily in the form of neck pain and fatigue. Existing solutions were either uncomfortable, impractical, or too complex.

The answer was Smart Form Supporters – an elegant, discreet product that doesn’t require changes to your routine. Today, UpForm helps thousands of Danes straighten their backs and keep them that way.

2K+
Satisfied customers
90s
Battery life
30 days
Full return policy
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Fast delivery

Packed and shipped within 1-2 business days

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30-day return policy

Full refund, no questions asked

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12 month warranty

Right to make a complaint on all products

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Danish customer service

We will reply within 1-2 business days

Questions and Answers

What do you want to know about us?

If there's anything you don't find answers to here, you are always welcome to contact us.

UpForm is a Danish webshop specializing in posture-correcting products. We design and sell clever solutions for people who want to improve their posture and reduce pain in their neck, back, and shoulders – without compromising their daily lives.
We offer a 30-day full return policy on all our products. If you are not satisfied, simply write to info@upform.dk, and we will find a solution – no questions asked.
We strive to pack and ship within 1-2 business days. Delivery time in Denmark is typically 2-4 business days from dispatch. You will receive a track & trace code with your shipment.
Yes, absolutely. Send us a message via the contact page or write directly to info@upform.dk. We will reply within 1-2 business days.