Privacy Policy

Last updated: March 28, 2026

FormFit operates this store and this website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). FormFit is powered by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your Personal Information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your Personal Information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

The Personal Information We Collect or Process

When we use the term “Personal Information,” we mean information that identifies, relates to, describes, or can be reasonably associated with you or another individual. Personal Information does not include information that is anonymously collected or that has been anonymized such that it does not identify or cannot be reasonably associated with you. We may collect or process the following categories of Personal Information, including inferences drawn from these Personal Information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

  • Contact Information, including your name, physical address, billing address, shipping address, telephone number, and email address.
  • Financial Information, including credit card, debit card, and bank account numbers, payment card details, bank account details, transaction details, payment method, payment confirmation, and other payment details.
  • Account Information, including your username, password, security questions, preferences, and settings.
  • Transactional Information, including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
  • Communications with Us, including the information you include in your communications with us, such as when you submit a customer support inquiry.
  • Device Information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage Information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect Personal Information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your Personal Information.
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we use them to enable certain technologies and when they collect or process your Personal Information on our behalf.
  • From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use Personal Information for the following purposes:

  • Provide, customize, and improve the Services. We use your Personal Information to provide the Services to you, including fulfilling our contract with you, processing your payments, preparing your orders, remembering your preferences and items of interest, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, managing shipments, enabling any returns and exchanges, allowing you to write reviews, and creating a customized shopping experience for you, such as recommending products related to your purchases. This may include using your Personal Information to better customize and improve the Services.
  • Marketing and Advertising. We use your Personal Information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your Personal Information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for protecting your account information. We strongly recommend that you do not share your username, password, or other access information with others.
  • Communicate with You. We use your Personal Information to provide you with customer support, respond to you, provide you with effective services, and maintain our business relationship with you.
  • Legal Reasons. We use your Personal Information to comply with applicable laws or respond to a valid legal process, including requests from law enforcement or public authorities, to investigate or participate in the preparation of civil proceedings, potential or actual litigation, or other adversarial proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your Personal Information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertisements with third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you reside, you may have the right to ask us not to share information about you to show you targeted ads and marketing based on your online activity across various merchants and websites.
  • When you request, instruct us, or otherwise consent to us disclosing certain information to third parties, e.g., to send you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes Personal Information about your access to and use of the Services for the purpose of providing and improving the Services to you. Information you submit to the Services is transferred to and shared with Shopify and third parties, who may be located in countries other than where you reside, for the purpose of providing and improving the Services to you. To protect, develop, and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may use Personal Information collected about your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your Personal Information, including for responding to your requests to exercise your rights in connection with the use of your Personal Information for these purposes. To learn more about how Shopify uses your Personal Information and what rights you may have, please visit Shopify’s Privacy Policy for Consumers. Depending on where you reside, you may exercise certain rights with respect to your Personal Information here Link to Shopify's Privacy Policy portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms without restriction as to their use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect Personal Information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their Personal Information, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as these terms are defined in applicable law) Personal Information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, the information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your Personal Information depends on various factors, such as whether we need the information to maintain your account, provide services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your Personal Information. However, these rights are not absolute, they only apply under certain circumstances, and in some cases, we may deny your request to the extent permitted by law.

  • Right to Access/Know. You may have the right to request access to the Personal Information we hold about you.
  • Right to Delete. You may have the right to request that we delete the Personal Information we hold about you.
  • Right to Rectify. You may have the right to request that we correct inaccurate Personal Information we hold about you.
  • Right to Portability. You may have the right to receive a copy of the Personal Information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
  • Management of Communication Preferences. We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option found in our emails to you. If you opt out, we may still send you non-promotional emails, such as about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to exceptions and limitations under local law, you may exercise the following rights in addition to the rights described above:

  • Object to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of Personal Information for certain purposes.
  • Withdraw Consent: Where we rely on consent to process your Personal Information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You can exercise any of these rights where indicated on the Services or by contacting us using the contact information below. To learn more about how Shopify uses your Personal Information and what rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you wish to complain about how we process your Personal Information, please contact us using the contact information below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact information below or by filing your complaint with your local data protection authority. For the EEA, a list of supervisory authorities responsible for data protection can be found here.

International Transfers

Please note that we may transfer, store, and process your Personal Information outside the country where you reside.

If we transfer your Personal Information out of the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country deemed to have an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights you have, please call , send an email to jama6@hotmail.dk, or contact us at Stærevej 61, København NV, 2400, DK. According to applicable data protection laws, we are the data controller of your Personal Information.